a simple idea
art101 is a contemporary art gallery housed within Upcountry’s flagship downtown Toronto store; a beautifully restored 40,000 square foot former industrial space.
There is nothing formal and nothing complicated about the motivation behind art101.
The concept is the result of our customers’ frequent questions about how to choose artwork that will compliment their home or office environments.

more options
In art101, customers will find a dedicated casual gallery of featured art exhibitions, as well as beautiful vignettes throughout the store. Having pieces displayed in a living room, dining room or bedroom setting enables customers to understand the relevance of the art in their own space and artists are also able to find the right audience for their work. The recently opened gallery shop area is another option, giving a more intimate environment for showing art by more than 20 artists at one time.

no boundaries
With this philosophy, and pieces starting from $150 to $8000, we’re certain people will find art that suits both their lifestyle and budget. By supporting emerging artists and promoting new media, art101 offers a new model for viewing and purchasing art work. art101 is currently open to submissions and continues to grow a database of artists sharing the same vision..